Retail

Our retail analysis includes a detailed look at consumer buying patterns and an accurate identification of household trends in the target market area.  Our major research objectives include:

 
 
  • Identifying the type and amount of retail space a site can support
  • Determining the most appropriate tenant mix by major retail category, in terms of the number of square feet required for each category
  • Recommending an appropriate leasing and phasing strategy
 
 

We conduct an in-depth analysis of the competition on a project-by-project basis. Because consumer buying patterns are the key to estimating support for a retail site, we also conduct, as appropriate:

 
   
  • Buyer traffic surveys
  • Questionnaire analyses
  • Focus group interviews
  • Merchant-management interviews
 
   
 
Our reports provide a realistic analysis of the depth of the market available to support a site, including forecasts of future levels of buying power. These forecasts help our clients determine realistic market penetration rates, site-specific sales and demand performance.
 
     
 
 
   

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