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Retail
Our retail analysis includes a detailed look at consumer buying patterns and an accurate identification of household trends in the target market area. Our major research objectives include:
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Identifying the type and amount of retail space a site can support
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Determining the most appropriate tenant mix by major retail category, in terms of the number of square feet required for each category
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Recommending an appropriate leasing and phasing strategy
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We conduct an in-depth analysis of the competition on a project-by-project basis. Because consumer buying patterns are the key to estimating support for a retail site, we also conduct, as appropriate:
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Our reports provide a realistic analysis of the depth of the market available to support a site, including forecasts of future levels of buying power. These forecasts help our clients determine realistic market penetration rates, site-specific sales and demand performance. |
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